Privacy Policy
Introduction
At Sprinters Travel Ltd, we are committed to protecting your privacy and ensuring your personal information is handled securely, fairly and transparently. This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, contact us, or book our minibus and coach hire services.
Who We Are
Sprinters Travel Ltd is an independent minibus and coach hire company based in High Wycombe, Buckinghamshire, operating under an International PSV Operator’s Licence. We provide vehicle hire, airport transfers, school trips, corporate travel, wedding and event transport, and day and EU tour services across the UK.
Registered office: 97 Desborough Avenue, High Wycombe, England, HP11 2SG.
VAT registration number: 254 503422.
Information We Collect
Personal Information
- Full name
- Email address and telephone number
- Company or organisation details
- Journey and booking details, including pick-up and destination addresses and travel dates
- Passenger numbers and, where relevant, special requirements
- Payment and billing information
Website & Technical Information
- IP address, browser type and device information
- Website usage data, such as pages visited and time spent on the site
- Cookies, analytics and advertising identifiers (see ‘Cookies & Online Advertising’ below)
How We Use Your Information
- To provide quotations and process bookings
- To manage and fulfil minibus and coach hire services
- To communicate with you regarding your journey or enquiry
- To respond to enquiries and provide customer support
- To process invoices and payments
- To improve our website and customer experience
- To run and measure marketing and advertising campaigns
- To meet our legal and regulatory obligations
- To protect against fraudulent or unauthorised activity
We only process personal data where we have a lawful basis to do so under UK GDPR.
Lawful Basis for Processing
- Performance of a contract - to manage and fulfil your booking
- Legitimate business interests - such as improving our services and preventing fraud
- Consent - for example, where you opt in to marketing communications or non-essential cookies
- Legal obligation - where we are required to retain or disclose information by law
Cookies & Online Advertising
Our website uses cookies and similar technologies, including Google Analytics and advertising/marketing pixels such as Meta (Facebook) Pixel and Google Ads remarketing tags, to understand how visitors use our site and to measure and improve our advertising.
These technologies may collect information such as:
- Pages visited and time spent on the website
- Browser and device information
- Approximate location (based on IP address)
- Whether you arrived via an advert or marketing campaign, and your interactions with our adverts
Cookies fall into the following categories:
- Strictly necessary cookies - required for the website to function (e.g. our quote/booking form), and cannot be switched off.
- Analytics cookies - help us understand how visitors use the site (e.g. Google Analytics).
- Advertising/marketing cookies - used by us and third parties (e.g. Meta, Google) to show you relevant adverts on our website and elsewhere, and to measure the effectiveness of our campaigns.
Where required by law, we will ask for your consent to non-essential cookies via a cookie banner when you first visit our website. You can change or withdraw your consent, and manage cookie preferences, at any time through our cookie settings tool or your browser settings. Disabling certain cookies may affect how the website functions.
Sharing Your Information
We respect your privacy and do not sell your personal information. Your information may be shared, where necessary, with:
- Our drivers and operational staff, to deliver your booking
- Payment service providers, to process payments securely
- Insurance providers, where relevant to a claim or policy requirement
- IT, website and marketing/analytics support providers (e.g. Google, Meta), acting on our instructions
- Regulatory or law enforcement authorities, where we are legally required to do so
All third parties are required to handle your information securely and in accordance with data protection law. Some providers (such as Google and Meta) may process data outside the UK/EEA; where this occurs, we rely on appropriate safeguards such as Standard Contractual Clauses.
Data Security
Sprinters Travel Ltd takes appropriate technical and organisational measures to protect personal data against unauthorised access, loss, theft, misuse, disclosure, alteration or destruction. Personal information stored electronically is protected using secure systems and restricted access controls.
How Long We Keep Your Data
We only retain personal information for as long as necessary to deliver our services, meet legal, accounting and regulatory requirements (including UK tax record-keeping rules), resolve disputes, and maintain business records. When information is no longer required, it is securely deleted or anonymised.
Your Rights
Under UK GDPR, you have the right to:
- Request access to your personal information
- Request correction of inaccurate data
- Request deletion of your data
- Restrict or object to processing, including direct marketing
- Request transfer of your data (data portability)
- Withdraw consent at any time, where processing is based on consent
To exercise any of these rights, please contact us using the details below. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk.
Children’s Privacy
Our website and booking services are intended for use by adults. Where bookings relate to school trips or groups including minors, we collect only the information necessary to deliver the transport service safely, and rely on the booking organisation (e.g. school or guardian) to obtain any necessary parental consent.
Third-Party Links
Our website may contain links to external websites, including social media platforms. Sprinters Travel Ltd is not responsible for the privacy practices or content of third-party websites, and we encourage you to review their privacy policies separately.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in legal requirements or business operations. Any updates will be published on this page with a revised “last updated” date.
Contact Us
If you have any questions regarding this Privacy Policy or how we handle your personal information, please contact: